Genuin AI Prodct Octo
Role
Product Design Intern
Timeline
June, 2025 - present
Designing Octo:
A scalable AI ecosystem and interaction system to streamline brand workflows across Genuin.
Tools/Skills
Figma, AI Generationer
Team
Design Team
OVERVIEW
Designed the visual identity of Genuin’s AI, named Octo, and helped define how AI is integrated and experienced across the product. I built interaction systems and UI patterns used across the Brand Control Center, Creator tools, and Web experiences, while balancing business goals with intuitive user experience and clear product communication.
Building an AI Agent Experience Across Genuin’s Ecosystem
Genuin is a generative video experience infrastructure that enables brands, retailers, and publishers to embed shoppable, social-style video into their own websites and apps. Through the Brand Control Center, businesses can manage their content, community, and commerce experiences in one place. As the platform expanded, AI was introduced as a core layer to help users build, manage, and scale their experiences more efficiently.
CONTEXT
Working at a startup for the first time taught me how to move forward in situations without clear answers or a predefined path. I learned to try new ideas quickly, organize feedback through iteration, and build new systems when none existed.I also enjoyed collaborating with people from different disciplines.
REFLECTION
My Key Takeaways
Full Case study
Due to NDA, I’m only able to share a high-level overview of this project here. For a deeper look into my work, you can find more details at the link below.