Website Updates

Building a Scalable Product Web Experience

Role
Product Designer, Visual Designer

Tools/Skills
Figma, Figma AI

Team
Design Team, Marketing Team

New Website Building

OVERVIEW

As the product evolved, I helped enhance the website to better communicate its capabilities and drive engagement. This included refining the homepage experience, building a new resource hub for product discovery, and creating an new AI product landing page to generate interest and encourage early sign-ups.

01.
Homepage Refresh

Simplify product discovery and convey the product vision through engaging use-case videos.

02.
New AI Product Landing Page

Introduce a new AI experience and build anticipation around an upcoming product.

03.
Product Resources/ Article Pages

Create a scalable content system for discovering and exploring product resources.

01. HOMEPAGE UPDATE

Simplifying Product Discovery

CHELLANGE

The homepage had grown long and content-heavy, making it difficult for visitors to quickly understand the product and navigate its key capabilities. Static product imagery also made dynamic product experiences harder to communicate at a glance.

RESPONSE

The experience was condensed to surface key information more efficiently. I created product videos that replaced static product imagery with concise demonstrations, helping visitors understand the product vision and key experiences more intuitively.

Homepage

I worked with the marketing team to reorganize the homepage content and simplify how we introduced the product and its use cases. We shortened the page, made key information easier to understand through visuals and videos, and updated CTAs to help visitors explore product details and connect with the business.